Brand Tracking Articles
Read more about the world of brand.
The Rise of Intentionalism & How It Will Affect Your Brand
2020 marked a huge change for the world — and that extended to the way consumers make purchase decisions. Intentionalism is on the rise, is your brand ready for it?
Cory Schröder
Content Marketing Manager
All You Need to Know About Market Segmentation
Market segmentation can help you build brand loyalty, drive sales and run more effective marketing campaigns.
Marilyn Wilkinson
Digital Marketing Expert
How Square Cultivated a Distinctive Brand Through Customer Voices
Ten years ago it was hard to imagine billing customers using a tiny hardware device connected to your smartphone. But Square changed the payment processing experience forever — learn how here.
Elena Prokopets
Freelance Writer & Content Strategist
Modern Brands Need To Prioritize Accessibility: Here's How
Modern brands need to be accessible — but this means more than responding to emails. Learn about the official Web Content Accessibility Guidelines here — with tips to meet the standards!
Cory Schröder
Content Marketing Manager