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Measuring Brand Awareness — As Told By Marketing Experts

Measuring brand awareness is difficult but can be done. Enjoy reading about the 5 measurement tactics that have benefitted marketing professionals.

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Brands Blow Billions on the Olympics – Is it Worth It?

Marilyn Wilkinson July 30, 2021

From Unicorn to Fiasco: How WeWork Crashed & Burned

Cory Schröder July 23, 2021

5 Branding Tips Mid-Sized Companies Can Steal from Large Companies

Madeline Duke July 22, 2021

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Brand Tracking
How Dynamic Dashboards Enhance Brand Insights

Unsure of how dynamic dashboards enhance and improve brand insights? Check out this article to learn the top four reasons to use a dynamic dashboard.

Image of Burger King Tokyo Olympics Ads
Brand Marketing
Brands Blow Billions on the Olympics – Is it Worth It?

As the Games in Tokyo continue to spark controversy, top sponsors like Toyota are beginning to distance themselves from the widely-criticized event. Has the 2021 event been worth the investment?

How to Use SEO to Build Company Brand Awareness [Updated] Hero Image
Brand Awareness, Brand Marketing
How to Use SEO to Build Company Brand Awareness [Updated]

We ventured into the world of marketing to gather the best tips on how you can use SEO to increase your brand awareness. Here's what we found out!

Brand Strategy
6 Experts Discuss the Importance of Brand Value

A strong brand is a valuable business asset. Learn how to define, measure, and increase brand value — with examples from some the experts.

How to Use Brand Tracking to Build a Better Brand Strategy
Brand Strategy, Brand Insights
How to Use Brand Tracking to Build a Better Brand Strategy [Updated]

Struggling to build a new brand strategy? Let brand tracking provide you with the tools to get ahead. Discover the 4 stages of building a brand strategy here!

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Brand Insights
From Unicorn to Fiasco: How WeWork Crashed & Burned

For years, WeWork could do no wrong. But after a spectacular fall from grace, the brand is struggling to rebuild. What can you learn from WeWork’s journey? Find out here.

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