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Measuring Brand Awareness - As Told by 6 Marketing Experts

Measuring brand awareness is difficult but can be done. Enjoy reading about the 5 measurement tactics that have benefitted marketing professionals.

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How DAZN Became the “Netflix For Sports”

Marilyn Wilkinson January 21, 2021

5 Trends Brands Must Know for 2021

Lavender Nguyen January 14, 2021

What the Gaming Industry Can Teach You About Branding

Marilyn Wilkinson December 10, 2020

Everything You Need to Know About Brand Tracking

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Brand Insights, Brand Marketing
How DAZN Became the “Netflix For Sports”

How did DAZN achieve market leader status so quickly? Learn how this challenger brand increased its value with the right marketing and growth strategy.

Brand Strategy
5 Trends Brands Must Know for 2021

Make the best decisions for your brand in 2021 by educating yourself on the most important changes in customer behaviors and brand marketing trends.

Brand Insights
How to Write Brand Survey Questions Ready for Mobile

Ensuring your brand survey questions are optimized for mobile is essential. Otherwise, you risk frustrating your customers and missing out on insights.

Brand Strategy
How to Perform a Digital Brand Audit

For a brand that has never performed a digital brand audit before, it can be tricky knowing where to start. This guide covers all you need to know.

Brand Strategy
How to Write a Strong Brand Statement

The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. Want to know the best way to do it? Find out here.

Brand Marketing, Brand Insights
What the Gaming Industry Can Teach You About Branding

We compared brand awareness and usage to discover the secrets behind the success of the Angry Birds brand and how Epic Games won over Gen Z.

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