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Brand Strategy
Brand Marketing

10 Tips for Creating Effective Email Newsletters

Learn the best email newsletter marketing strategy with tips on segmentation, design, and how to ensure healthy open rates.

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Ashley Lightfoot

Content Marketing Manager

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Brand Deep Dives
Brand Strategy

Why BetterHelp Needs To Reassess Its Brand Strategy

Online therapy may be all the rage — but it comes with its fair share of risks. Did BetterHelp learn from its 2018 mistakes and bounce back? Find out here

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Cory Schröder

Content Marketing Manager

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Brand Marketing
Brand Insights

The Top 3 Brand Marketing Trends for 2022

The world is changing fast. 2022 will bring new developments that will transform the way we build brands, market products, and engage with customers.

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Marilyn Wilkinson

Digital Marketing Expert

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How To Improve Your Campaign Marketing Using Brand Tracking Data
Brand Strategy
Work Advice

How To Improve Your Campaign Marketing Using Brand Tracking Data [Updated]

Brand managers, find out how to improve marketing by using brand tracking software to convert your audience’s attention. You won't regret it.

Fiona Laughton

Freelance Writer & Creative Consultant