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Whether you’re looking for new target audiences, learning how to optimize your marketing strategy, or accelerating the best campaigns, we’ll walk you through every step

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Measuring Brand Awareness - As Told by 6 Marketing Experts

Measuring brand awareness is difficult but can be done. Enjoy reading about the 5 measurement tactics that have benefitted marketing professionals.

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Read more about the world of brand.

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Advanced Brand Tracking vs. DIY Survey Tools: The Lowdown

Joy Corkery October 22, 2020

The Audiences Sustainable Brands Should Be Targeting

Laura Harker October 8, 2020

4 Key Insights Into Consumers and Brand Sustainability in Australia

Joy Corkery October 1, 2020

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Brand Awareness, Brand Marketing, Brand Strategy
How Fenty Beauty Has Built Brand Awareness - and Won

Most of us know Fenty Beauty by now but how? Through successful brand awareness campaigns, of course. Read more about them here.

Brand Insights, Brand Tracking
Advanced Brand Tracking vs. DIY Survey Tools: The Lowdown

If you are serious about growing a legendary brand and taking leadership in your industry, you need advanced brand tracking solutions. Here's why you should upgrade and ditch DIY survey tools for good.

Brand Strategy, Brand Marketing
How to Deal With Social Media Trolls and Protect Your Brand

Social media trolls are as part of today’s world as social media is itself, and you need to protect your brand against them. Here’s how.

Brand Sustainability, Brand Marketing
The Audiences Sustainable Brands Should Be Targeting

Incorporating sustainability into your brand is important, but choosing which audience to target with your marketing matters. Here's an overview of various sustainability-driven audiences to help you decide.

Brand Sustainability
4 Key Insights Into Consumers and Brand Sustainability in Australia

Sustainability is the future for consumers. But what does this mean for Australian brands? Here's what our recent sustainable study discovered.

Brand Strategy, Brand Awareness
Introducing the Latana Company Rebrand

The world is forever changing - and brands must too if they want to keep up. We want to keep up and provide the best brand tracking for the marketing world. Introducing the Latana company rebrand. Click through to see what's changed and why.

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