Brand Tracking Articles

Read more about the world of brand.

Magnyfing glass icon
Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
Magnyfing glass icon
Illustration of a woman with thought bubbles (Thumbnail)
Brand Strategy
Brand Insights

The Rise of Intentionalism & How It Will Affect Your Brand

2020 marked a huge change for the world — and that extended to the way consumers make purchase decisions. Intentionalism is on the rise, is your brand ready for it?

Cory Profile Picture

Cory Schröder

Content Marketing Manager

Illustration of a checklist with people (Thumbnail)
Brand Tracking

How to Choose the Right Brand Tracking Tool: A Free Checklist

Choosing a brand tracking tool can be a difficult decision — there's so much to consider. Check out our free checklist to make sure you're ticking all the boxes!

Joy Corkery Prof Pic

Joy Corkery

Head of Content Operations

Illustration of a women standing in front of a pie chart (Thumbnail)
Brand Strategy
Brand Marketing

All You Need to Know About Market Segmentation

Market segmentation can help you build brand loyalty, drive sales and run more effective marketing campaigns.

Marilyn Wilkinson Prof Pic

Marilyn Wilkinson

Digital Marketing Expert

Latana x Square logos showing hand using Square tech (Thumbnail)
Brand Deep Dives
Brand Strategy

How Square Cultivated a Distinctive Brand Through Customer Voices

Ten years ago it was hard to imagine billing customers using a tiny hardware device connected to your smartphone. But Square changed the payment processing experience forever — learn how here.

Elena Author Photo Framed

Elena Prokopets

Freelance Writer & Content Strategist