Articles

There’s no magic trick to improve brand awareness, but knowing your target audience helps! Find out how defined target audiences can increase brand awareness.

Craft beer BrewDog is now competing with players such as Budweiser, Heineken, and Carlsberg. So what stands behind BrewDogs’ success? This article has the answers.

In this article, we’ll take a look at two types of content - content marketing and content brand marketing. Discover which is most suitable for your brand and customer needs.

Ever wondered why marketing experts are obsessed with a mobile-first approach? Read our deep dive into the mobile-first world and why it matters for brand success.

Brands like Cadbury and Asda are supporting small businesses and the planet to position themselves as sustainable, ethical choices. But do consumers care?

While some brands try to actively avoid controversy, others like Netflix seem to thrive on it. How is controversy part of the Netflix brand? Find out here.