You’ve Been Using Industry Benchmarking Incorrectly — Here’s the Right Way

Industry benchmarking can be incredibly helpful — when used correctly. Find out whether or not you’ve been using it incorrectly here.

Illustration of a person giving a presentation [Thumbnail]

3 Brands That Changed Product Offerings & Succeeded

Kellogg’s Debuts “Instabowls” In An Effort To Increase Cereal Consumption

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How 6 Meditation Brands Are Performing in Germany in 2022

Community, Controversy, & (Virtual) Currency: The Skout Story

Brand Tracking Articles

3 Tips To Nail Your Halloween Marketing in 2022

Is your brand thinking of rolling out a Halloween campaign this year? Check out our tips and tricks to make sure you get it right.

Cory Schröder

Senior Content Marketing Manager

Brand Deep Dives

Lesson Learned From The Rise & Fall of Cazoo

Cazoo grew at lightning speed — but recently, they’ve had to scale back quite a bit. What can you learn from this brand’s journey? Find out here.

Michael Metcalf

Content Strategist & Freelance Writer

Brand Marketing

Brand Strategy

The Benefits of Oktoberfest’s 2022 Rebrand

Oktoberfest is back & it has a shiny new logo! Over the last two years, the Oktoberfest team has made some smart branding moves. Want to know more? Find out here.

Cory Schröder

Senior Content Marketing Manager

Patagonia's founder gives the company away to help fight the climate crisis

NewsFlash

Patagonia’s Founder Gives The Company Away To Help Fight Climate Crisis

The popular outdoor fashion brand Patagonia has been given away by its founder to help fight the climate crisis, setting a new standard for ethical brands.

Ashley Lightfoot

Content Marketing Manager

Brand Insights

Consumer Insights

How 6 Meditation Brands Are Performing in Germany in 2022

Meditation apps have seen a boom in popularity over the past few years in the US — but does their growth extend to Europe? Let’s take a look at data from Germany.

Laura Harker

Freelance Writer & Editor

Brand Tracking

Brand Strategy