Brand Consideration & Preference: Why the Center of Your Brand Funnel Matters

When it comes to the brand funnel, too many mid-sized companies are focusing almost exclusively on brand awareness. But what about the middle? Find out here!

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How to Build a Successful Marketing Team

Building a successful marketing team isn’t an easy task. From content to paid advertising, there’s much to consider. This article will walk you through the process step by step.

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Brand Marketing Expert

Brand Strategy

Dealing With Negative Feedback as a Brand Manager

Negative feedback is never fun — especially as a brand manager. So why not turn those negatives into positives? This article will show you how.

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Why Spreadsheets Hurt Your Brand Campaigns [Updated]

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How Beyond Meat’s Success Made Plant-Based Substitutes Mainstream

Plant-based meat alternatives have been on the rise for years, but Beyond Meat is a brand that’s really put them on the map. Read about their rise to success and our 3 tips you can use for your own brand journey.

Cory Schröder

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How Content Marketing Will Benefit Your Brand

Amazingly, some still question the importance of content marketing in 2021. From increasing visibility to building relationships with consumers, content marketing is vital.

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Building a Period Brand: Fighting the Taboo

Building a brand is hard work — add in a taboo industry, and it’s nearly impossible. Explore how period brands are fighting taboos and read our tips for brand managers.

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Featured Article

Brand Consideration & Preference: Why the Center of Your Brand Funnel Matters

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The Dawn of Data Deprecation: Are You Prepared?

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How DoorDash Became the Most Successful Food Delivery Service in the US

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Dealing With Negative Feedback as a Brand Manager

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