How Challenger Brands Can Take On An Industry Champion (And Win)

To grow, challenger brands must take on the established industry leaders, but how can they hope to win? Find out the best strategy for challenger brands in this article!

Strategies for challenger brands to beat industry leaders. Image of a small character taking on a much larger one.

Is Video Game Streaming The Next Frontier for Branding Partnerships?

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Instagram Walks Back Product Overhaul Amid Celebrity & Influencer Backlash

How to Use Brand Tracking to Build a Better Brand Strategy [Updated]

Cutting Costs, Not Corners: Dinnerly’s Tale of Triumph

Brand Tracking Articles

How The D2C Revolution Helped Grow Specialty Brands

The D2C industry has exploded over the last few years — but specialty brands seem to have found a winning formula. Find out why here.

Elena Prokopets

Freelance Writer & Content Strategist

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Brand Strategy

How To Fix "Impersonal" Corporate Branding

A cold and corporate brand can arise when a business isn't consistent, has little character and does not listen to its community. Find out how to build a more authentic brand.

Ashley Lightfoot

Content Marketing Manager

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Brand Marketing

How Brands Can Ace "Back-To-School" Marketing in 2022

School’s right around the corner — which means it’s almost back-to-school shopping season. Click here for 3 tips to capture more consumer attention in 2022.

Cory Schröder

Senior Content Marketing Manager

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NewsFlash

Heineken Celebrates New Gen Z Brew With Buzz-Worthy, Limited Edition Sneakers

In its latest attempts to win the hearts of Gen Z, Heineken has released limited edition sneakers dubbed “Heinekicks” filled with actual beer.

Cory Schröder

Senior Content Marketing Manager

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Brand Deep Dives

How Moving Quickly Helped Lime Become A Micro-Mobility Giant

Like so many other micro-mobility brands, Lime’s had its share of wins and losses. But with 2021 investment round success, Lime keeps growing. But how?

Michael Metcalf

Content Strategist & Freelance Writer

Brand Insights

Consumer Insights

Key Insights on Top Sneaker Brands in 2022

Are Nike and Adidas really the top sneaker brands? How do some of the other sneaker brands perform? We have the brand insights that will provide answers.

Fiona Laughton

Freelance Writer & Creative Consultant

Brand Deep Dives

Cutting Costs, Not Corners: Dinnerly’s Tale of Triumph

The self-proclaimed “affordable meal kit”, Dinnerly has been successfully targeting an underserved market since 2017. So what can you learn? Find out here.

Cory Schröder

Senior Content Marketing Manager

NewsFlash

Instagram Walks Back Product Overhaul Amid Celebrity & Influencer Backlash

Instagram has reversed some of its latest poorly-received updates, and it’s all thanks to… influencers? Find out how here.

Cory Schröder

Senior Content Marketing Manager

Brand Strategy