Brand Tracking Articles
Read more about the world of brand.

Popular, But Polarizing: The Brand Story of Eurostar
Eurostar has had many successes over the years — but has also dealt with its fair share of setbacks. What can we learn from this creative brand? Find out here.

Elena Prokopets
Freelance Writer & Content Strategist

How Do Big Festivals Like Coachella Build a Brand?
Discover the branding strategies of well-known festivals such as Coachella and Glastonbury — how they have changed and what we can learn from them in a post-covid world.

Marilyn Wilkinson
Digital Marketing Expert

A Daring Duo: Kourtney Kardashian & Travis Barker Promote Plant-Based Chicken
Plant-based brand Daring has joined forces with celebrity couple, Kravis, to promote its latest plant-based chicken. Find out more here.

Cory Schröder
Senior Content Marketing Manager

The Benefits of Corporate Social Responsibility
Find out the benefits of corporate social responsibility for your brand, whether you’re after B Corp certification or trying to make the world a better place.

Ashley Lightfoot
Content Marketing Manager

How Community And Gamification Made Strava A Billion-Dollar Brand
Find out how Strava achieved 100 million users, and how it leveraged a deep understanding of its target audience to fuel its growth strategy

Ashley Lightfoot
Content Marketing Manager

The 3 Best Pride Brand Campaigns of 2022
Pride is upon us again, which means many brands will roll out their 2022 Pride campaigns. But which ones are the best? Find out here.

Cory Schröder
Senior Content Marketing Manager

Safety And Personalization At The Core Of Apple’s Latest Products Showcase
Apple's WWDC 2022 reveals the next steps for the tech giant's brand, with the launch of features that focus on safety and personalization.

Ashley Lightfoot
Content Marketing Manager