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Brand Awareness
Brand Tracking

How to Improve Brand Awareness Campaigns Using Brand Tracking Software [Updated]

In today’s marketing world, you can’t pass up a tool that makes life simpler. We’ll break down how using brand tracking software helps improve brand awareness campaigns.

Sam Tetrault

Content Marketer & Freelance Writer

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Brand Strategy

An Intro To Design Best Practices For Brand Managers

Marketing and design work together closely — so why do they often misunderstand one another? This article provides an intro to design best practices for interested brand managers.

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Cory Schröder

Content Marketing Manager

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Brand Insights

How Passion & Creativity Made Benefit Cosmetics a Household Name

Global beauty brand Benefit Cosmetics is a force to reckon with — but it started out as a small, single shop business. So how did it become so successful? Read on!

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Cory Schröder

Content Marketing Manager