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Audience Segmentation for Deeper Insights

Build and track your custom target audience to increase brand awareness where it matters

Track Your Niche Audience and Accelerate Growth

Beat the Competition

Analyze what the competition is doing - and do it better

Increase Profit

Target only the audiences that are sure to become loyal customers

Decrease Marketing Costs

Eliminate campaigns that aren't bringing ROI

Advanced Audience Segmentation

Segment Builder

Standard Characteristics

Start with highly targeted and customizable characteristics: age, gender, education level, income, and location.

Segment Builder

Extra Characteristics

Add the consumer characteristics that make up your target audience.

Segment Builder

Dig Deep Into Your Niche Audiences

Our machine-learning technology is set up to provide high-quality insights into your brand's most niche demographics.

Customer Stories

"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace

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