Get Key Insights on Your Target Audiences

Build and track your custom target audience to improve brand performance where it matters

Understand How Your Target Audiences Feel About Your Brand

Track What Matters

Zoom in on the niche 
customer groups that your
 brand values

Beat the Competition

Analyze which audiences work
best for competitors - and where your brand can fill the gap

Increase Profit

Focus campaigns only on
 the audiences that are helping
 your brand grow

Advanced Audience Segmentation

Build Your Own Audience Segmentation

Tailor your audience tracker to your needs. Because we don't rely on standard profiling questions, you can build custom audience segmentations and track the exact audience important to your brand.

Reliable Insights For Niche Audiences

Latana uses an AI-powered algorithm to enhance the brand tracking data collected and generate accurate insights even for niche audiences. That means you can make marketing decisions based on information you can trust.

The Ultimate Guide to Target Audiences

Do you know who your target audience is? This guide will help you to identify your target audience, and, most importantly, teach you how to engage them with your brand.

Two purple books with title of Ultimate Guide to Target Audiences

You're in Good Company

Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy
Jarno Nousiainen,Senior User Researcher, Holvi

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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