Audience Segmentation: Get Key Insights on Your Target Audiences

Build and track your custom target audience to improve brand performance where it matters

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Understand How Your Target Audiences Feel About Your Brand

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Track What Matters

Zoom in on the niche  customer groups that your  brand values

Beat the Competition

Analyze which audiences work best for competitors - and where your brand can fill the gap

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Increase Profit

Focus campaigns only on  the audiences that are helping  your brand grow

Advanced Audience Segmentation

Build Your Own Audience Segmentation

Tailor your audience tracker to your needs. Because we don't rely on standard profiling questions, you can build custom audience segmentations and track the exact audience important to your brand.

Dashboard illustration with filters - animated

Dashboard illustration with filters - animated

Reliable Insights For Niche Audiences

Latana uses an AI-powered algorithm to enhance the brand tracking data collected and generate accurate insights even for niche audiences. That means you can make marketing decisions based on information you can trust.

Illustration showing people groups - animated

Illustration showing people groups - animated

The Ultimate Guide to Target Audiences

Do you know who your target audience is? This guide will help you to identify your target audience, and, most importantly, teach you how to engage them with your brand.

Two purple books with title of Ultimate Guide to Target Audiences

Two purple books with title of Ultimate Guide to Target Audiences

You're in Good Company

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Testimonial Holvi Image

Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy

Jarno Nousiainen,Senior User Researcher, Holvi

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Man and Woman standing with luggages map and a phone

Latana Brand Analytics allows us to see how we fare for our target audience and against our regional competitors

Felix Ecke,Marketing Manager German, AirHelp

Testimonial Headspace

Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets

Ruth Chadwick,Brand Strategist, Headspace

Testimonial Blinkist

Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness

Bobby Richardson,Offline Marketing Lead Blinkist