Understand How Your Target Audiences Feel About Your Brand
Zoom in on the niche customer groups that your brand values
Analyze which audiences work best for competitors - and where your brand can fill the gap
Focus campaigns only on the audiences that are helping your brand grow
Build Your Own Audience Segmentation
Tailor your audience tracker to your needs. Because we don't rely on standard profiling questions, you can build custom audience segmentations and track the exact audience important to your brand.
Reliable Insights For Niche Audiences
Latana uses an AI-powered algorithm to enhance the brand tracking data collected and generate accurate insights even for niche audiences. That means you can make marketing decisions based on information you can trust.