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Audience Segmentation for Deeper Insights

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Track Your Niche Audience and Accelerate Growth

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Eliminate campaigns that aren't bringing ROI

Advanced Audience Segmentation

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Standard Characteristics

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Segment Builder

Extra Characteristics

Add the consumer characteristics that make up your target audience.

Segment Builder

Dig Deep Into Your Niche Audiences

Our machine-learning technology is set up to provide high-quality insights into your brand's most niche demographics.

Customer Stories

Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets

Ruth Chadwick, Brand Strategist, Headspace

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