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Ani Dimitrova

Ani Dimitrova is a Berlin-based Performance Marketing Consultant with over a decade of digital marketing experience. Ani supported many B2B and B2C businesses, such as Sumup, Allbirds, Conrad Connect, and more. You can find her on LinkedIn.

Articles by Ani

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
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Consumer Insights
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Brand Marketing

How Brand & Performance Marketing Can Work Together

Shift away from the mentality of “brand” vs “performance marketing”. Here's how the two working together will bring the most benefits to your company.

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