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AUTHOR

Ashley Lightfoot

Ashley is a Content Marketing Manager who’s passionate about exploring how brands build their identity and foster relationships with consumers. With more than six years of marketing experience, Ashley has worked on bringing all manner of campaign types to life. You can find him on LinkedIn.

Articles by Ashley

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
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How should brands of different sizes measure brand awareness
Brand Tracking

How Should Different Sized Brands Set Up Brand Awareness Measures

Depending on the size of your brand, different brand health KPIs will be important when tracking brand performance. In this article find out how to track brand awareness.

A retrospective on jingles - images of iconic ads with jingles
Brand Insights

The Sound Of A Brand: A Retrospective On Jingles

Jingles were once the bread and butter of many leading brands' ad campaigns. So why did jingles go out fashion? And should brands still use them today?

How to build a successful loyalty program - image of loyalty card and rewards
Brand Marketing
Brand Strategy

How To Build A Successful Loyalty Program

Find out how to build a successful loyalty program and why doing so is more important than ever during times of waning consumer confidence and increased competition.

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Just Spices Brand Deep Dive Image
Brand Deep Dives

How Just Spices Added Flavor To An Industry Going Stale

In this Brand Deep Dive, find out how Just Spices created a successful brand in a category that had gone stale by leveraging its online presence.