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AUTHOR

Cory Schröder

Cory is a Content Marketing Manager who enjoys exploring and writing about all things brand. With a background in content creation and management, SEO, and copywriting, Cory brings half a decade of experience to her role at Latana. You can find her on LinkedIn.

Articles by Cory

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Insights
Brand Tracking
Consumer Insights
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Brand Strategy

Dealing With Negative Feedback as a Brand Manager

Negative feedback is never fun — especially as a brand manager. So why not turn those negatives into positives? This article will show you how.

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Consumer Insights
Brand Insights

How Beyond Meat’s Success Made Plant-Based Substitutes Mainstream

Plant-based meat alternatives have been on the rise for years, but Beyond Meat is a brand that’s really put them on the map. Read about their rise to success and our 3 tips you can use for your own brand journey.

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Brand Marketing

How Content Marketing Will Benefit Your Brand

Amazingly, some still question the importance of content marketing in 2021. From increasing visibility to building relationships with consumers, content marketing is vital.

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Brand Strategy
Brand Awareness

Building a Period Brand: Fighting the Taboo

Building a brand is hard work — add in a taboo industry, and it’s nearly impossible. Explore how period brands are fighting taboos and read our tips for brand managers.