Cory Profile Picture

AUTHOR

Cory Schröder

Cory is a Senior Content Marketing Manager who enjoys exploring and writing about all things brand. With a background in content creation and management, SEO, and copywriting, Cory brings half a decade of experience to her role at Latana. You can find her on LinkedIn.

Articles by Cory

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
NewsFlash
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Brand Marketing

3 Tips To Nail Your Halloween Marketing in 2022

Is your brand thinking of rolling out a Halloween campaign this year? Check out our tips and tricks to make sure you get it right.

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Brand Marketing
Brand Strategy

The Benefits of Oktoberfest’s 2022 Rebrand

Oktoberfest is back & it has a shiny new logo! Over the last two years, the Oktoberfest team has made some smart branding moves. Want to know more? Find out here.

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Brand Tracking
Brand Strategy

You’ve Been Using Industry Benchmarking Incorrectly — Here’s the Right Way

Industry benchmarking can be incredibly helpful — when used correctly. Find out whether or not you’ve been using it incorrectly here.

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NewsFlash

Kellogg’s Debuts “Instabowls” In An Effort To Increase Cereal Consumption

In an effort to increase cereal consumption outside of breakfast time, Kellogg’s has released to-go Instabowls. But will they be a hit?

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Brand Deep Dives

Community, Controversy, & (Virtual) Currency: The Skout Story

Social connections app Skout can be used for making new friends or finding potential dates. But, the app has run into some trouble these past few years…

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Brand Strategy
Brand Insights

Everywhere The "Pringles Spider" Campaign Went Wrong

Stackable chip brand Pringles wants to rename a spider with an uncanny resemblance to its logo. But the campaign hasn’t hit the mark. Find out why here.