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AUTHOR

Elena Prokopets

Elena Prokopets is a B2B writer and content strategist specializing in long-form content for software companies and their technology partners.

Articles by Elena

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
NewsFlash
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Brand Deep Dives

How Strong Brand Positioning Is Helping Lure Life Grow

Beauty & skincare brand Lure Life has a special ingredient: CBD. And while its therapeutic properties are proven, it still faces skepticism. Find out more here.

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Brand Marketing
Brand Strategy

How The D2C Revolution Helped Grow Specialty Brands

The D2C industry has exploded over the last few years — but specialty brands seem to have found a winning formula. Find out why here.

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Brand Strategy
Brand Sustainability

Gender-Neutral Marketing: It's More Than A Trend

Awareness of major cultural trends is one way brands are able to meet customer expectations. But gender-neutral marketing is more than a trend — it’s here to stay.