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Elena Prokopets is a B2B writer and content strategist specializing in long-form content for software companies and their technology partners.
As brand marketers, we know that it takes more than one neat trick to become huge. So what else has Dollar Shave Club been doing right to achieve its brand growth? Find out here.
2020 was a challenging year all around, but the real estate market took a huge hit. So how did online real estate brokerage Redfin not only survive but thrive? Find out here.
As data-obsessed brand marketers, we can never pass on the opportunity to analyze how others build a strong rapport with target audiences. So let’s see what story Babbel can tell us.
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What’s fueling Veganz regional success? How can other vegan-friendly or vegan-curious FMCG brands connect with new target audiences? Here’s our strategic brief.
There’s much more to Otherwild than one successful t-shirt launch. Let's celebrate how Otherwild cultivated a strong, memorable, and distinctive brand positioning.
Tony’s Chocolonely is an unapologetically outspoken brand that prompts consumers to think before they munch. How do they do it? Find out here!