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Elena Prokopets is a B2B writer and content strategist specializing in long-form content for software companies and their technology partners.
Online retail is on the up and up — and fashion eCommerce platform Zalando wants to be the starting point for fashion. How have they done so far? Find out here.
Awareness of major cultural trends is one way brands are able to meet customer expectations. But gender-neutral marketing is more than a trend — it’s here to stay.
In just over ten years, Treatwell become the biggest beauty booking platform in Europe. How did it happen, and what can other brands learn? Find out here.
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For years, the number of people learning new languages has been increasing. Online language brand Lingoda is taking full advantage of this boom. Find out more here!
Lululemon, a brand that embodies the athleisure trend, has somehow managed to stick around for more than a decade. How did they do it? Find out here.
Learn how Hims tapped into its core target audiences’ preferences and needs to build a successful male wellness brand here.
Second-hand clothes are making a comeback, and no one knows that better than Vinted. Click here for a deep dive into this wildly successful brand’s journey!
One thought of as lame, second-hand shopping has seen a boom via brands like thredUP. But how did this company help make thrifting cool again? Find out here.
Ten years ago it was hard to imagine billing customers using a tiny hardware device connected to your smartphone. But Square changed the payment processing experience forever — learn how here.