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AUTHOR

Elena Prokopets

Elena Prokopets is a B2B writer and content strategist specializing in long-form content for software companies and their technology partners.

Articles by Elena

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
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Brand Deep Dives

How Zalando Aims to Dominate European Fashion Retail

Online retail is on the up and up — and fashion eCommerce platform Zalando wants to be the starting point for fashion. How have they done so far? Find out here.

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Brand Strategy
Brand Sustainability

Gender-Neutral Marketing: It's More Than A Trend

Awareness of major cultural trends is one way brands are able to meet customer expectations. But gender-neutral marketing is more than a trend — it’s here to stay.

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Brand Deep Dives
Brand Marketing

Here’s How Hims Grew a Male Wellness Brand

Learn how Hims tapped into its core target audiences’ preferences and needs to build a successful male wellness brand here.