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AUTHOR

Elena Prokopets

Elena Prokopets is a B2B writer and content strategist specializing in long-form content for software companies and their technology partners.

Articles by Elena

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Insights
Brand Tracking
Consumer Insights
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Brand Marketing
Brand Insights

How Dollar Shave Club Turned a Viral Video Into 10 Years of Marketing Success

As brand marketers, we know that it takes more than one neat trick to become huge. So what else has Dollar Shave Club been doing right to achieve its ​​brand growth? Find out here.

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Brand Insights
Brand Strategy

How Tony's Chocolonely Built a Mission-Driven Brand

Tony’s Chocolonely is an unapologetically outspoken brand that prompts consumers to think before they munch. How do they do it? Find out here!