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Helen is a freelance content writer from the UK. She writes about marketing and branding in the SaaS and tech spaces.
Black Friday is a crucial day in the retail calendar — you'll want to make sure your brand is ready to deliver an impactful Black Friday campaign. Read more.
Brand awareness software. Let’s discuss what it is, how to use it, and how it can change your marketing strategy for the better.
Without competitor analysis, your brand doesn’t have a chance. But how do you do it? This article spills all the dirty secrets.
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Humans crave emotional connections, and brands can exploit this to create meaningful relationships and increase customer retention. Read the blog now.
We talk all about cause-related marketing — what it is, who’s doing it well, and how you can create a cause marketing campaign that delivers.