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Joy Corkery is Content Marketing Lead at Latana with over 7 years of marketing experience, helping brands grow by sharing tech and marketing insights. Aside from being a skilled writer, Joy is also a massive book lover.
Brand campaigns are an essential yet frustrating part of marketing. There's so much pressure to get it right, so we asked a few marketing experts how they nail it.
Gone are the days of guessing if your campaigns are making an impact. Advanced Brand Tracking reinvents how marketers measure the growth of their brand.
Ready to explore the wild and wonderful world of brand tracking? Let's dive right in to see how it can help you grow your brand!
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Choosing a brand tracking tool can be a difficult decision — there's so much to consider. Check out our free checklist to make sure you're ticking all the boxes!
Brand tracking data can feel overwhelming to interpret, but it doesn’t have to be. Find out how to make sense of this data and use it to improve your marketing campaigns.
Margin of Error, confidence level, and statistical significance. If you’re not a statistician, these three terms may be hard to understand. We explain the difference between each in this article.
Analyzing your offline marketing metrics is necessary for optimizing and improving strategies. Here's a quick guide on how to measure offline marketing performance effectively.
If you are serious about growing a legendary brand and taking leadership in your industry, you need advanced brand tracking solutions. Here's why you should upgrade and ditch DIY survey tools for good.
Sustainability is the future for consumers. But what does this mean for Australian brands? Here's what our recent sustainable study discovered.