AUTHOR

Joy Corkery

Articles by Joy

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Insights
Brand Tracking
Consumer Insights
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Brand Tracking
Brand Strategy

How to Interpret Brand Tracking Data [Updated]

Brand tracking data can feel overwhelming to interpret, but it doesn’t have to be. Find out how to make sense of this data and use it to improve your marketing campaigns.

Brand Marketing

How to Effectively Measure Offline Advertising ROI and Adjust Your Marketing Strategy

Analyzing your offline marketing metrics is necessary for optimizing and improving strategies. Here's a quick guide on how to measure offline marketing performance effectively.

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Brand Insights
Brand Tracking

Advanced Brand Tracking vs. DIY Survey Tools: The Lowdown

If you are serious about growing a legendary brand and taking leadership in your industry, you need advanced brand tracking solutions. Here's why you should upgrade and ditch DIY survey tools for good.

australia brand sustainability
Brand Sustainability

4 Key Insights Into Consumers and Brand Sustainability in Australia

Sustainability is the future for consumers. But what does this mean for Australian brands? Here's what our recent sustainable study discovered.