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AUTHOR

Laura Harker

Articles by Laura

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
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Brand Strategy
Brand Marketing

How to Use TikTok For Brand Building in 2022

Brand building should be an important part of your marketing strategy. It also needs to stay fresh. Find out how to use TikTok for brand building in 2022.

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Brand Tracking

Why It's Important to Track Brand Perception in 2022 [Updated]

Not tracking brand perception yet? That's okay, it’s never too late to start. Click here to discover how tracking brand perception will benefit your brand.

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Brand Insights
Consumer Insights

The UK's Top Mobile Bank Revealed Via Brand Awareness Data [Updated]

How many people in the UK are aware of the most popular mobile banks? We measured brand awareness & consideration to provide answers.

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Brand Sustainability
Brand Marketing

The Audiences Sustainable Brands Should Be Targeting [Updated]

Incorporating sustainability into your brand & choosing your target audience matters. Our overview of sustainability-driven audiences will help you decide which one is right for you.

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Brand Awareness

5 Ways to Improve Brand Awareness Without a Big Budget [Updated]

While brand awareness needs to be a top priority, it doesn’t have to take up a majority of your budget. This article will take a look at free and paid ways to increase awareness.