AUTHOR

Laura Harker

Articles by Laura

Magnyfing glass icon
Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Insights
Brand Tracking
Consumer Insights
Magnyfing glass icon
Why Spreadsheets Hurt Brand Campaigns Hero
Brand Tracking

Why Spreadsheets Hurt Your Brand Campaigns [Updated]

Are you still receiving brand tracking data in spreadsheets? If so, it’s hurting your campaigns & it’s time you learned about advanced brand tracking software.

Hero Image Sustainable Audiences with a recycling bag surrounded by leaves
Brand Sustainability
Brand Marketing

The Audiences Sustainable Brands Should Be Targeting [Updated]

Incorporating sustainability into your brand & choosing your target audience matters. Our overview of sustainability-driven audiences will help you decide which one is right for you.

Free Brand Insights and Tips

Sign up for our Newsletter to receive free, insightful tips on all things brand!

How Much Spend is Required to Increase Brand Awareness?
Brand Awareness

5 Ways to Improve Brand Awareness Without a Big Budget [Updated]

While brand awareness needs to be a top priority, it doesn’t have to take up a majority of your budget. This article will take a look at free and paid ways to increase awareness.

How to Use Brand Tracking to Build a Better Brand Strategy
Brand Strategy
Brand Insights

How to Use Brand Tracking to Build a Better Brand Strategy [Updated]

Struggling to build a new brand strategy? Let brand tracking provide you with the tools to get ahead. Discover the 4 stages of building a brand strategy here!