AUTHOR

Lavender Nguyen

Articles by Lavender

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Insights
Brand Tracking
Consumer Insights
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Brand Marketing

5 Major Reasons Why Rebranding Often Fails

Rebranding can be good - but also bad. Discover how you can avoid making mistakes, using examples of rebranding gone wrong to see the danger lurking.

Brand transparency
Brand Strategy

Brand Transparency: What It Is and Why It's Important

What exactly do companies have to do to meet brand transparency criteria? And why is it so vital in modern business? Find the answers here.

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Brand Awareness

Brand Awareness vs. Brand Equity: Everything You Need to Know

Though they're often confused, brand awareness and brand equity aren't the same. This post will teach you more about their differences, plus provide ways to build and measure each.