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Lavender Nguyen is a freelance marketing content creator and writer.
Learn how to run top-notch Christmas marketing campaigns in 2022, with tips and advice from expert marketers on how to build successful holiday strategies.
What exactly do companies have to do to meet brand transparency criteria? And why is it so vital in modern business? Find the answers here.
Rebranding can be great, but you have to be careful. Discover how you can avoid making mistakes in 2022, using examples of rebranding gone wrong.
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Make the best decisions for your brand in 2021 by educating yourself on the most important changes in customer behaviors and brand marketing trends.
Though they're often confused, brand awareness and brand equity aren't the same. This post will teach you more about their differences, plus provide ways to build and measure each.