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AUTHOR

Marilyn Wilkinson

Marilyn Wilkinson is a digital marketing strategist and copywriter who works with a number of B2B tech and SaaS brands, including Latana. She is passionate about branding, great content, hiking through the mountains and drinking too much coffee.

Articles by Marilyn

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
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Brand Strategy
Brand Marketing

How Do Big Festivals Like Coachella Build a Brand?

Discover the branding strategies of well-known festivals such as Coachella and Glastonbury — how they have changed and what we can learn from them in a post-covid world.

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Brand Marketing
Brand Insights

The Top 3 Brand Marketing Trends for 2022

The world is changing fast. 2022 will bring new developments that will transform the way we build brands, market products, and engage with customers.