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Marilyn Wilkinson is a digital marketing strategist and copywriter who works with a number of B2B tech and SaaS brands, including Latana. She is passionate about branding, great content, hiking through the mountains and drinking too much coffee.
Market segmentation can help you build brand loyalty, drive sales and run more effective marketing campaigns.
With fewer than 100 days to go until Christmas, many brands are suffering from serious inventory shortages. What does it mean for their marketing?
As the Games in Tokyo continue to spark controversy, top sponsors like Toyota are beginning to distance themselves from the widely-criticized event. Has the 2021 event been worth the investment?
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A strong brand is a valuable business asset. Learn how to define, measure, and increase brand value — with examples from some the experts.
With over half of Gen Z and millennials boycotting at least one brand right now, so-called “cancel culture” is becoming commonplace.
Women’s sports represent a missed opportunity for brands, with only 0.4% of sponsorship dollars going to women’s sports and female athletes.