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Marilyn Wilkinson is a digital marketing strategist and copywriter who works with a number of B2B tech and SaaS brands, including Latana. She is passionate about branding, great content, hiking through the mountains and drinking too much coffee.
A strong brand is a valuable business asset. Learn how to define, measure, and increase brand value — with examples from some experts in 2022.
If done correctly, branded entertainment is a great way to reach new audiences and increase brand awareness. But what is “right”? Find out here.
This year, the Tour de France Femmes is bigger than ever — and plenty of brands are getting behind the event. Click here to learn more about 2022’s top sponsors.
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Discover the branding strategies of well-known festivals such as Coachella and Glastonbury — how they have changed and what we can learn from them in a post-covid world.
Abercrombie & Fitch was perhaps the most popular clothing brand of the 90s — but it took a tumble in the 2010s when consumer values changed. What can you learn?
People love stories, and numbers have an important story to tell. Let's explore what data-driven brand storytelling is and how to use it to drive brand awareness.
While you may be familiar with influencer marketing, there’s always more to learn to get the most out of your campaigns. Check out our comprehensive guide here!
The world is changing fast. 2022 will bring new developments that will transform the way we build brands, market products, and engage with customers.
Market segmentation can help you build brand loyalty, drive sales and run more effective marketing campaigns.