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AUTHOR

Marilyn Wilkinson

Marilyn Wilkinson is a digital marketing strategist and copywriter who works with a number of B2B tech and SaaS brands, including Latana. She is passionate about branding, great content, hiking through the mountains and drinking too much coffee.

Articles by Marilyn

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
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Brand Strategy
Brand Marketing

All You Need to Know About Market Segmentation

Market segmentation can help you build brand loyalty, drive sales and run more effective marketing campaigns.

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Brand Insights
Brand Strategy

As Consumers #BoycottHeineken, Should Brands Be Afraid of Cancel Culture?

With over half of Gen Z and millennials boycotting at least one brand right now, so-called “cancel culture” is becoming commonplace.