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AUTHOR

Michael Metcalf

Michael is a content strategist and freelance writer from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands.

Articles by Michael

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
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Brand Strategy
Brand Marketing

Branding in the Metaverse: The Opportunities and Risks

The metaverse is one of the hottest topics in tech right now, but before giving it a go, you need to understand what's virtual and what's real. Find out here.

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Brand Insights
Brand Strategy

Can Cinemas Survive The Rise of Streaming Services?

The future of cinemas didn’t look good in 2020, but 2021 saw a bit of a resurgence. What does 2022 hold for cinemas and streaming services alike? Let’s see.

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Work Advice

How Thoughtful Communication Improves Team Morale

How teams communicate in a professional space is integral to the overall success of a company — and being thoughtful in your communication matters.

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Brand Deep Dives
Brand Strategy

Stay Hungry: How Chipotle Became a Global Burrito Brand

Chipotle's fast-casual dining experience features a simple menu and fresh ingredients — drawing in customers by the millions. What can you learn from its strategy?

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Brand Tracking
Brand Strategy

The 10 Best Market Research Tools

Market research tools are your secret weapon for understanding customers. Here are 10 of the best market research tools available online today.