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AUTHOR

Michael Metcalf

Michael is a content strategist and freelance writer from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands.

Articles by Michael

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
NewsFlash
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Latana x Cazoo [Thumbnail]
Brand Deep Dives

Lesson Learned From The Rise & Fall of Cazoo

Cazoo grew at lightning speed — but recently, they’ve had to scale back quite a bit. What can you learn from this brand’s journey? Find out here.

Illustration of man sitting on a broken lightbulb [Thumbnail]
Brand Strategy
Brand Insights

What We Can Learn From 5 Product Fails

Not every product is a smashing success — some go up in flames (literally). Read on to learn about 5 products that failed & the lessons we can learn from them.

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Illustration of a man sitting at a desk streaming video games (thumbnail)
Brand Marketing

Is Video Game Streaming The Next Frontier for Branding Partnerships?

It may sound odd to some, but video game streamers are hugely popular and foster strong communities. So how can brands get in on the action? Find out here.