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Michael is a content strategist and freelance writer from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands.
Zillow is a giant of the real estate industry — but it recently hit a rough patch. Find out what you can learn from this innovative brand’s growth story.
Virtual influencers are on the rise, and metaverse become more popular, they'll serve as an important bridge between brands and consumers. Find out more here.
2022 brought economic woes — but Gen Z didn't stop traveling, and they continue to play a huge role in keeping the travel industry afloat. Find out more here.
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Cazoo grew at lightning speed — but recently, they’ve had to scale back quite a bit. What can you learn from this brand’s journey? Find out here.
Not every product is a smashing success — some go up in flames (literally). Read on to learn about 5 products that failed & the lessons we can learn from them.
Like so many other micro-mobility brands, Lime’s had its share of wins and losses. But with 2021 investment round success, Lime keeps growing. But how?
It may sound odd to some, but video game streamers are hugely popular and foster strong communities. So how can brands get in on the action? Find out here.
In-game advertising is a growing industry — and smart brands should consider trying it out sooner rather than later. Want to know why? All the answers are here.
Loved by gamers all over the world, Roblox’s online gaming platform has found incredible success. But what can you learn from its growth story? Find out here.