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Michael is a content strategist and freelance writer from the United Kingdom. He writes about marketing, psychology and productivity for B2B, SaaS, and technology brands.
The metaverse is one of the hottest topics in tech right now, but before giving it a go, you need to understand what's virtual and what's real. Find out here.
To maintain consumer attention, brands need to be approachable & human — but there's a balance to be struck. Here's what you need to know about brand humanization.
Everyone loves a good scandal, but do you know how to deal with one when it affects your own brand? This article provides all the answers.
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The future of cinemas didn’t look good in 2020, but 2021 saw a bit of a resurgence. What does 2022 hold for cinemas and streaming services alike? Let’s see.
How teams communicate in a professional space is integral to the overall success of a company — and being thoughtful in your communication matters.
NFTs, or non-fungible tokens, have been around since 2017. But they're gaining traction in global brand campaigns — are they right for you? Find out here.
Chipotle's fast-casual dining experience features a simple menu and fresh ingredients — drawing in customers by the millions. What can you learn from its strategy?
Your brand story is the ‘hero’s journey’ behind your brand. Here’s how to write one that makes a real impact.
Market research tools are your secret weapon for understanding customers. Here are 10 of the best market research tools available online today.