Latana: Take the First Step Toward Advanced Brand Tracking | Latana

Get the latest information and insights into the world of brand

Access up-to-date research and reports on the hottest areas of brand

Customer Stories

Hear from the companies that use Latana Brand Tracking to grow legendary brands

Receive more technical, in-depth descriptions of how advanced brand tracking works

Get access to the assets that will help you beat the competition

Brand Bites Series

Insights into brand performance using Latana's brand tracking data

Sustainability Perception Index 2020

Download our report for quality sustainability insights that can elevate your brand

Measure Brand Awareness

Map brand perception globally and increase your brand’s awareness.

Audience Segmentation

Build your dream target audience segments with our Audience Segment Builder.

Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.

Bayesian machine learning to provide more reliable results than quota sampling.

Data Confidence

Our algorithm detects which respondents are providing high-quality answers to our surveys.

The Ultimate Brand Tracking Guide

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

For companies who want to monitor evolving consumer insights

Product Overview

See how your brand is performing in key audiences, markets, and metrics.

For companies who want to measure campaign effect on brand health

Sustainability Tracker

Upgrade your brand tracker to unlock even more sustainability insights.

For companies who want to understand general brand performance

Sustainability Perception Index 2020

Download our report for quality sustainability insights that can elevate your brand

Consumer Brand Insights at Your Fingertips

Learn in 15 minutes why Latana is THE brand tracking tool to help you grow a legendary B2C brand.

Learn more about Latana
Discuss your current B2C brand marketing strategy
Assess how Latana can help you gather the consumer insights your brand needs right now

You're in good company

Customer Stories

"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace