BRAND BITES SERIES

Explore Aveda’s Continued 
Brand Success

Who is Driving Aveda’s Brand Performance?

Established in 1978, Aveda is no stranger to the cosmetics game. Focused on producing plant-based hair and skin care products, the brand is available in 9,000+ salons and spas worldwide. Pretty impressive, right?

But consumer preference can change over the course of nearly five decades. So, in 2021, who are the consumers enabling Aveda's continued success?

We used our brand tracking software to explore 
who is driving Aveda's brand performance. 
Here’s what we found.

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