BRAND BITES SERIES

Orange Latana and Audible logo's

Fill in the form below to learn more about the brand performance of one of the industry's most successful audiobook companies. PLUS bonus information on the news & media industry as a whole!

By clicking “Get My Insights”, I acknowledge receipt of the Latana Privacy Policy.

Discover What's Driving Consumers to Choose Audible

Audible, the media giant behind hundreds of thousands of audiobooks, podcasts, and educational audio recordings, has been around for over 25 years. Arguably the most well-known audiobook peddler in the industry, Audible has been a subsidiary of Amazon for the last 13 years and boasts listeners in over 150 countries worldwide.

Obvious financial success aside, what do consumers really think of Audible? What brand values and drivers do customers associate with the company? Download our Brand Bite to receive a deeper look into Audbile's recent brand performance.

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, 
and education level.

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states.

Results Sneak Peek

Audible leads the pack with 43% of respondents saying they offer a large content library.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

Company
About UsCareersPress RoomContact UsKnowledge Center
Subscribe to our newsletter

© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.