BRAND BITES SERIES

Blue Latana logo and Blue Apron's logo

Fill in the form below to learn more about the brand performance of one of the most well-known meal kit services around. PLUS bonus information on the food delivery industry as a whole!

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Discover How Blue Apron 
is Performing With Different Audiences

Boasting over 350,000 customers and net revenue of $460.6 million, 2020 was a pretty good year for Blue Apron. While many businesses and industries have suffered because of Covid-19, the meal kit industry saw an impressive increase in demand. Without the ability to dine out, it seems consumers still wanted a dining experience with less hassle.

But with stiff competition from the likes of HelloFresh and Home Chef, is Blue Apron doing enough to drive awareness with their key target audiences? Download our Brand Bite to find out how this meal kit service is performing.

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, 
and education level.

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states.

Results Sneak Peek

Men aged 36-55 show the highest 
brand preference levels at 17%.

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