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Discover How Blue Apron is Performing With Different Audiences
Boasting over 350,000 customers and net revenue of $460.6 million, 2020 was a pretty good year for Blue Apron. While many businesses and industries have suffered because of Covid-19, the meal kit industry saw an impressive increase in demand. Without the ability to dine out, it seems consumers still wanted a dining experience with less hassle.
But with stiff competition from the likes of HelloFresh and Home Chef, is Blue Apron doing enough to drive awareness with their key target audiences? Download our Brand Bite to find out how this meal kit service is performing.
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the United States, with respondents selected randomly from multiple states.
Men aged 36-55 show the highest brand preference levels at 17%.