Get the latest information and insights into the world of brand
Access up-to-date research and reports on the hottest areas of brand
Customer Stories
Hear from the companies that use Latana Brand Tracking to grow legendary brands
Receive more technical, in-depth descriptions of how advanced brand tracking works
Get access to the assets that will help you beat the competition
Brand Bites Series
Insights into brand performance using Latana's brand tracking data

Buzzfeed Logo

Fill in the form below to learn more about the brand performance of one of the US's top news & entertainment sites. PLUS bonus information on the news & media industry as a whole!

By clicking “Get My Insights”, I acknowledge receipt of the Latana Privacy Policy.

BuzzFeed: Is there anyone 
who hasn't ended up on this viral site?

Since 2006, BuzzFeed has been chasing viral fame 
and moving from strength to strength. From pop culture articles to long form journalism, BuzzFeed 
has been dominating all aspects of internet media. 
But does their content speak to the generation they intend it to?

A 2014 survey from the Pew Research Center 
found that the US viewed BuzzFeed as an unreliable news source — will that affect their brand awareness? Download our Brand Bite for insights into BuzzFeed's surprising audiences.

What's inside?

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, 
and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

BuzzFeed is outperforming rivals such as 
Vice Media and Politico.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

About UsCareersImpressumPress Room
Subscribe to our newsletter

© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.