BRAND BITES SERIES
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Discover How MyFitnessPal is Performing With Different Age Groups
Popular health and fitness app MyFitnessPal has been going strong since 2005, boasting revenue upwards of $128 million last year. Available as both a mobile app and website, MyFitnessPal is the health and diet product of choice for around 200 million customers worldwide.
But with big players like Fitbit and S Health to contend with, how is MyFitnessPal making its mark? And which audiences are responding best to their marketing? Download our Brand Bite for an exclusive look into MyFitnessPal's brand performance, along with key insights.
1000 respondents via mobile surveys
Respondents segmented by age, gender, and education level
Focus on the United States, with respondents selected randomly from multiple states
Results Sneak Peek
At 21%, respondents with high education report the strongest brand consideration.