BRAND BITES SERIES

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Discover Which Audiences Are Driving Patagonia's Success

Originally founded in 1973, Patagonia started off as a small company that sold rock climbing gear. As the years went on, its product reach expanded — and the brand now sells outdoor clothing, camping food, backpacks, and more.

Known as an "activist company", Patagonia is very involved in social and political issues — which endears them to some consumers and drives others away. So, which audiences are Patagonia's biggest supporters in 2021? Download to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, 
and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Male Millennials are 27% more aware of Patagonia than female Millennials.

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