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Discover Which Key Audiences Are Benefitting From the V-Label Experience
V-Label is the seal of quality for vegan and vegetarian products. An internationally recognized brand, it's a simple assist for consumers while shopping, as well as a way for brands to promote transparency and clarity on their products. But is it working?
To find out, we surveyed meat and non-meat eaters alike in Germany — once the land of the wurst but now boasting a 12% vegetarian population. Download our Brand Bite to learn more!
500 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on Germany, with respondents selected randomly from around the country.
62% of those aware of V-Label find the brand to be environmentally friendly.