BRAND BITES SERIES

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about the brand performance of this popular second-hand online marketplace. PLUS bonus information on the apparel industry as a whole!

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Discover Which Niche Audiences Are Flocking To This Second-Hand Marketplace

Founded by Milda Mitkute and Justas Janauskas in 2008, Vinted went from a small Lithuanian website for trading women's clothing to a globally recognized marketplace for second-hand items.



Over the years, Vinted expanded into men's and children's items, and as of 2020, is available in 15 countries. As worldwide interest in sustainability increases, brands like Vinted are sure to see a rise in popularity. But which audiences are using this brand in 2021? Download our Brand Bite to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, 
and education level.

Geo Focus

Focus on Germany, with respondents selected randomly from around the country.

Results Sneak Peek

Highly educated respondents are 25% more likely to consider using Vinted than those with low education levels.

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