BRAND BITES SERIES

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Discover How this Controversial eCommerce Platform is Succeeding

Wish has been around for over a decade, but its rise to global notoriety began around 2018 as the most downloaded eCommerce app in the US. A D2C platform 
that allows customers to purchase a wide variety of products at incredibly low prices, you can find anything 
from $3 knock-off AirPods to a $2 pile of worms.

The discount shopping app has faced a good deal 
of backlash in terms of product quality and merchant transparency. Yet, they continue to thrive. So which audiences are using Wish? Download our Brand Bite 
to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, 
and education level.

Geo Focus

Focus on US, with respondents selected randomly from around the country.

Results Sneak Peek

At 10%, female Millennials show the highest 
brand preference for Wish.

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