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Discover How this Controversial eCommerce Platform is Succeeding
Wish has been around for over a decade, but its rise to global notoriety began around 2018 as the most downloaded eCommerce app in the US. A D2C platform
that allows customers to purchase a wide variety of products at incredibly low prices, you can find anything
from $3 knock-off AirPods to a $2 pile of worms.
The discount shopping app has faced a good deal of backlash in terms of product quality and merchant transparency. Yet, they continue to thrive. So which audiences are using Wish? Download our Brand Bite to find out!
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on US, with respondents selected randomly from around the country.
At 10%, female Millennials show the highest brand preference for Wish.