BRAND BITES SERIES

LatanaXFenty

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Discover How Fenty Beauty is
Taking on the World

When Fenty Beauty launched back in September 2017, it made a huge splash in the beauty industry. Not just in terms of the quality and desirability of the products but its disruptive approach to inclusive makeup. The media sure feels Fenty has achieved this but how is the brand sitting with the people who matter the most - consumers. We look at Fenty Beauty's brand performance in the US to see just how much of a splash the brand has made.

What's inside?

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

Fenty Beauty is outperforming
Benefit Cosmetics

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