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Latana - Impossible Foods

Fill in the form to learn more about the brand performance of one of the US's hottest meat alternatives PLUS get a deep dive into the plant-based industry too!

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Discover How Impossible
Foods is Growing

Impossible Foods has been going from strength to strength in 2020. While in March the brand could be found mostly in restaurants and fast-food outlets, in July it is also available in more than 5,000 grocery stores across the US. But is there enough brand awareness around the company to help the plant-based burger fly off the shelf? We ran analysis of Impossible Foods' current brand performance to understand if the company has what it takes to succeed in the grocery market and comprised them into an easy-to-consume one-pager. The insights we found may surprise you.

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

Only 11% of millenials are aware of the Impossible food brand

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