BRAND BITES SERIES

LatanaXNet-a-Porter

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See Which Audiences Can Help NET-A-PORTER Grow

Retail brands are struggling with the impact of COVID-19 - even the biggest names. NET-A-PORTER is working to ensure this doesn't happen to them. The brand is already thinking of ways that it can grow in uncertain times and is focusing its attention on beauty. But how can the brand stand out in an already saturated market? By connecting with the right target audience. We look at the audience segmentations that can accelerate growth for the brand.

What's inside?

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

Urban areas are key for NET-A-PORTER

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