BRAND BITES SERIES
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Discover How Nintendo is Performing with New Audiences
Ever since the big "Switch", Nintendo has been positioning itself as a casual gaming platform. According to the company's website, its main target audience is people in the 15-30 age range. The brand has also made an effort to position itself as more gender-neutral. But has this new positioning and the rise of the casual mobile gaming industry made an impact? We mapped brand funnel metrics for Nintendo across Europe to find out.
1000 respondents via mobile surveys
Respondents segmented by age, gender, and education level
Focus on Europe, with respondents selected randomly
Results Sneak Peek
Education plays a key role in brand awareness