BRAND BITES SERIES

LatanaXGlossier

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Get Insights Into Where Glossier Has the Potential to Grow

Glossier has had a tough 2020. Having originally furloughed its staff in June, the company had to shift to lay-offs as it made the decision not to reopen its stores for the remainder of 2020. Now Glossier has to fight even harder to grow. We believe focusing on its brand funnel will help. Here are some insights that will be key to the brand in the coming months.

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

Glossier is underperforming when it comes to building an emotional connection

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