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Groupon’s Experiences Marketplace, have you heard of it?
Considering it has been pretty hard to do almost anything this year, we won’t fault you for saying no. Sadly, this new marketplace never got the chance to lift off, no doubt as a result of the COVID pandemic, and 2021 hasn't gotten off to a great start either.
While it is tough to sell experiences right now, when things do pick up, Groupon is lucky in that it is not a new brand. We took a deep dive into the company’s brand performance to determine how strong of a foundation they already have to make this new strategy work.
1000 respondents via mobile surveys
Respondents segmented by age, gender, and education level.
Focus on the United States, with respondents selected randomly from multiple states.
Just 33% of Gen Z males are currently aware of Groupon