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Groupon’s Experiences Marketplace, have you 
heard of it?

Considering it has been pretty hard to do almost anything this year, we won’t fault you for saying no. Sadly, this new marketplace never got the chance to lift off, no doubt as a result of the COVID pandemic, and 2021 hasn't gotten off to a great start either.
While it is tough to sell experiences right now, 
when things do pick up, Groupon is lucky in that 
it is not a new brand. We took a deep dive into 
the company’s brand performance to determine 
how strong of a foundation they already have to make this new strategy work.

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, 
and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

Just 33% of Gen Z males are currently 
aware of Groupon

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