Articles
Get the latest information and insights into the world of brand
Reports
Access up-to-date research and reports on the hottest areas of brand
Customer Stories
Hear from the companies that use Latana Brand Tracking to grow legendary brands
Whitepapers
Receive more technical, in-depth descriptions of how advanced brand tracking works
Guides
Get access to the assets that will help you beat the competition
Brand Bites Series
Insights into brand performance using Latana's brand tracking data
BRAND BITES SERIES

LatanaXGroupon

Fill in the form to learn more about Groupon's brand performance. PLUS get a deep dive into the ecommerce industry too!

By clicking “Get My Insights”, I acknowledge receipt of the Latana Privacy Policy.

Groupon’s Experiences Marketplace, have you 
heard of it?

Considering it has been pretty hard to do almost anything this year, we won’t fault you for saying no. Sadly, this new marketplace never got the chance to lift off, no doubt as a result of the COVID pandemic, and 2021 hasn't gotten off to a great start either.
While it is tough to sell experiences right now, 
when things do pick up, Groupon is lucky in that 
it is not a new brand. We took a deep dive into 
the company’s brand performance to determine 
how strong of a foundation they already have to make this new strategy work.

What's inside?

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, 
and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

Just 33% of Gen Z males are currently 
aware of Groupon

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

Company
About UsCareersImpressumPress Room
Subscribe to our newsletter

© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.