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Brand Bites Series
Insights into brand performance using Latana's brand tracking data

How Pantene Pro-V Performs Among Key Female Audiences

"Don't hate me because I'm beautiful."

Since those words were uttered by Kelly LeBrock and Iman back in 1989, the 2-in-1 shampoo and conditioning formula has featured on the shelves of millions of consumers.

Today, the Pantene brand is valued at approximately 5.57 billion U.S. dollars.

But just who is driving this growth?

We surveyed 1000 respondents in the US via mobile surveys to learn more about Pantene Pro-V's brand performance. Find out the answers in this video.

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