BRAND BITES SERIES
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Discover How Sephora is
Using Its Audience to Grow
In a time of worry for many companies worldwide, Sephora is on the up and up in 2020. Sephora is planning its biggest expansion to date, opening 100 stores in the US. Moving to off-mall locations, their aim is to get closer to their female target audience. But will it work? Has Sephora enough of the audience's attention to fuel this growth? We dig deep into Sephora's target audience to find out.
1000 respondents via mobile surveys
Respondents segmented by age, gender, and education level
Focus on the United States, with respondents selected randomly from multiple states
Results Sneak Peek
Older audiences could be key to future growth