The Audiences Driving Calm’s Success
Who Is Helping the Wellness App Succeed?
Mental wellness is a $121 billion market - with Calm reigning as the most well-known app. But which are the audiences helping Calm achieve over 3.9 million app downloads in one month?
We used our AI-powered brand tracking platform to survey 1000 respondents in the US. We analyzed the data to understand what is driving Calm's brand performance. Here’s what we found.