The Audiences 
Driving Calm’s Success

Who Is Helping the Wellness App Succeed?

Mental wellness is a $121 billion market - with Calm reigning as the most well-known app. But which are the audiences helping Calm achieve over 3.9 million app downloads in one month?

We used our AI-powered brand tracking platform 
to survey 1000 respondents in the US. We analyzed the data to understand what is driving Calm's brand performance. Here’s what we found.

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