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Brand Performance Insights For Smaller Brands


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Stephanie Clapham

Research Lead

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It is typically more difficult to track smaller brands that are less 
well-known. But not impossible. Latana’s Principal Researcher, 
Steph Clapham, joined Shalom Klein of Let’s Get Down to Business to 
talk about quality brand tracking data for smaller brands, focusing on 
wide sampling framework and non-incentivised sampling.

Traditionally, it has been difficult to get quality data for smaller brands as it requires very precise measurements. If your brand has very low awareness, it will be difficult to do much more with that data set. At Latana, we have devised methodologies to ensure our data is extremely reliable for these brands.

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