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Discover Which Big-Time Brand Comes Out On Top

When considering an industry like cosmetics, 
have you ever wondered which brand is actually dominating? Not just which one spends the most 
on marketing — but the brand consumers are connecting with and buying from? To find out, we decided to use our data to pit top players against each other using the KPIs of brand awareness & brand consideration.

In this edition of "Brand Battles", eight well-known cosmetics brands will go head-to-head in seven battles — but only one winner will emerge. Who 
do you think it will be — Fenty Beauty? NARS? 
Too Faced? Download now to find out!

What's inside?

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The Chosen Brands

NARS, Too Faced, Fenty Beauty, Lush, The Honest Company, Sephora, The Body Shop, & Urban Decay.

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The Chosen Brand KPIs

Exclusive brand awareness and 
brand consideration data from Latana.

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Bonus Brand Insights

Access to additional brand preference
 data for our winning cosmetics brand!


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

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