BRAND BATTLE SERIES
Dating Apps

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Find Out Which Dating App 
Comes Out On Top

Dating apps seem to be a dime a dozen these days — with people all over the world spending hours swiping left and right, looking for a match. In fact, some dating apps have become so well-known that they've actually become embedded in pop culture — being featured in TV shows, music, and films alike. But which of the myriad dating apps is the true industry leader? We were curious to know, so we used our own brand tracking data to figure it out.

Therefore, this brand battle pits eight dating apps against one another to see who would emerge victorious. To measure success, we used brand awareness and brand consideration data for three of this industry's most important audiences: the general population, Gen Z men, and Millennial women.

In this edition of "Brand Battles", eight dating apps will be pitted against one another in seven battles — but only one winner will emerge. Who do you think it will be — Tinder? OkCupid? Grindr? Download now to find out!

What's inside?

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The Chosen Brands

Match.com, HER, eHarmony, Tinder, 
OkCupid, Grindr, Bumble, & Hinge

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The Chosen Brand KPIs

Exclusive brand awareness and 
brand consideration data from Latana.

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Bonus Brand Insights

Access to additional brand preference 
data for our winning dating app

Latana

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