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Find Out Which Dating App Comes Out On Top
Dating apps seem to be a dime a dozen these days — with people all over the world spending hours swiping left and right, looking for a match. In fact, some dating apps have become so well-known that they've actually become embedded in pop culture — being featured in TV shows, music, and films alike. But which of the myriad dating apps is the true industry leader? We were curious to know, so we used our own brand tracking data to figure it out.
Therefore, this brand battle pits eight dating apps against one another to see who would emerge victorious. To measure success, we used brand awareness and brand consideration data for three of this industry's most important audiences: the general population, Gen Z men, and Millennial women.
In this edition of "Brand Battles", eight dating apps will be pitted against one another in seven battles — but only one winner will emerge. Who do you think it will be — Tinder? OkCupid? Grindr? Download now to find out!
Match.com, HER, eHarmony, Tinder, OkCupid, Grindr, Bumble, & Hinge
Exclusive brand awareness and brand consideration data from Latana.
Access to additional brand preference data for our winning dating app