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Discover Which Finance Brand Comes Out On Top

Considering a booming industry like Finance — where new brands and apps seem to pop up like daisies — it's unsurprising that many people are curious about how they're actually performing. From mobile neo-banks to cryptocurrency pioneers, there are plenty of fintech to choose from, and we wanted to know who's dominating this sector once and for all.

So, using exclusive data from our very own brand tracking software, we pitted eight finance brands against one another to see who would emerge victorious. To measure success, we used brand awareness and brand consideration data for three of this industry's most important audiences: the general population, Millennials, and male early tech adopters.

In this edition of "Brand Battles", eight distinct finance brands will be pitted against one another in seven battles — but only one winner will emerge. Who do you think it will be — Acorns? Robinhood? Circle? Download now to find out!

What's inside?

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The Chosen Brands

Coinbase, Varo, Chime, Robinhood, Acorns, Circle, Avant, and Nerdwallet

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The Chosen Brand KPIs

Exclusive brand awareness and 
brand consideration data from Latana.

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Bonus Brand Insights

Access to additional brand preference data for our winning finance brand


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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