Meal Kit 

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Discover Which Meal Kit Delivery Brand Takes the Cake

Over the last two or so years, certain industries thrived 
more than others — mostly due to the changes brought about by the Covid-19 pandemic. And one such industry that really took off? Meal kit delivery brands. We wanted 
to know which one is currently dominating the US market, 
and, so, we looked to our very own brand tracking data 
to find the answer.

Therefore, this brand battle pits eight meal kit delivery brands against one another to see who would emerge victorious. To measure success, we used brand awareness and brand consideration data for three of this industry's most important audiences: the general population, Millennials, and Boomers.

In this edition of "Brand Battles", eight meal kit delivery brands will be pitted against one another in seven battles — but only one winner will emerge. Who do you think it will be — Home Chef? Dinnerly? Freshly? Download now to find out!

What's inside?

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The Chosen Brands

Freshly, Purple Carrot, Dinnerly, HelloFresh, 
Blue Apron, Urban Remedy, Home Chef, & Sunbasket

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The Chosen Brand KPIs

Exclusive brand awareness and 
brand consideration data from Latana.

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Bonus Brand Insights

Access to additional brand preference 
data for our winning meal kit delivery brand


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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