News & Entertainment

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Discover Which News & Entertainment Brand Reigns Supreme

When it comes to entertainment and the news, there's never been a lack of options for people to peruse. While brands some endeavour to be seen as serious media outlets, others lean more into the fun, pop culture side of things. But in today's society, they're all in competition with one another for consumers' attention. We were curious to know which one is dominating in 2022 — so we used our own brand tracking data to figure it out.

Thus, you'll find eight news & entertainment brands pitted against one another to see which one comes out on top. 
To measure success, we used brand awareness and brand consideration data for three of this industry's most important audiences: the general population, Millennials, and highly-educated consumers aged 35 or older.

What's inside?

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The Chosen Brands

Vox Media, Upworthy, Politico, Buzzfeed, Thrillist, Reuters, Vice Media, & PopSugar.

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The Chosen Brand KPIs

Exclusive brand awareness and 
brand consideration data from Latana.

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Bonus Brand Insights

Access to additional brand preference data for our winning news & entertainment brand.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

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