BRAND BITES SERIES

Deep Dive into Kindle
 Brand Performance

How Well is Kindle Fighting the War Against Print Books?

Kindle versus printed books. The debate that brought us into the 2010s and beyond. Since then, the brand has gone on to achieve global fame around the world.

While it was once thought that e-reading devices would bring about the death of physical books, paper books are here to stay.

Almost 15 years on from the launch of the 1st-generation Kindle, we use our brand tracking software to determine how successful the Amazon brand currently is in the US.

Here’s what we found.

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