BRAND BITES SERIES

Deep Dive into ORION’s Brand Performance

Determine brand perception in Germany for sexual wellness brand ORION

ORION is a German sexual wellness shop in operation since 1962. 



With 148 stores, it is the undisputed market leader in its industry.

And with the sexual wellness industry booming in the 2020s, the brand is on route to go from strength to strength.



But how is ORION performing now?

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