BRAND BITES SERIES

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Learn Which Audiences Are Working Out For 8fit

8fit is a Berlin-based healthy & fitness app that offers customized meal plans, individual workouts, and self-care guidance — all in the comfort of your own home. Unlike other fitness brands that focus on "the pursuit of perfection", 8fit chooses to focus on helping users make "healthy, body-positive and lasting changes".

In response to the changes brought upon by the pandemic, many brands like 8fit saw a huge increase in consumer interest — after all, people had to find some way to stay active with gyms and fitness studios closed. But which consumers are 8fit's biggest fans, and how do important audiences perceive the brand? Let's take a look.

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

35% of women find 8fit to be "convenient".

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