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Discover What's Driving Consumers to Choose Audible
Audible, the media giant behind hundreds of thousands of audiobooks, podcasts, and educational audio recordings, has been around for over 25 years. Arguably the most well-known audiobook peddler in the industry, Audible has been a subsidiary of Amazon for the last 13 years and boasts listeners in over 150 countries worldwide.
Obvious financial success aside, what do consumers really think of Audible? What brand values and drivers do customers associate with the company? Download our Brand Bite to receive a deeper look into Audbile's recent brand performance.
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the United States, with respondents selected randomly from multiple states.
Audible leads the pack with 43% of respondents saying they offer a large content library.