BRAND BITES SERIES

Discover the Audiences Keeping Bloom & Wild On Top

Who Helped Bloom & Wild Grow During a Global Pandemic?

The online florist industry keeps booming.

Pre-pandemic, 30-35 cargo planes chock full of flowers arrived in Miami from Bogota every day to meet the consumer demand.

And during the pandemic? Sales kept rising.

The Dutch Flower Group reported that while in May 2020 physical storefronts were back at 80%-90% mass retail, online flower sales were 4X-5X higher than the year before.

We used our brand tracking platform to analyze the audiences of one of the fastest growing online florists in the UK — Bloom & Wild.

Here's what we found.

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