BRAND BITES SERIES

Latana x BrewDog Logos

Fill in the form below to learn more about the brand performance of this leading craft beer brewer. PLUS bonus information on the food & beverage industry as a whole!

By clicking “Get My Insights”, I acknowledge receipt of the Latana Privacy Policy.

Find Out Which Audiences Aren't Connecting With BrewDog's Brand

From humble origins in 2007, BrewDog is now one of the biggest names in craft beer, as famous for its headline grabbing marketing campaigns as it is for its beer.

While its controversy-courting campaigns haven't always paid off, the brand's punk image has given it ample room to push boundaries and get away with it. But has this tactic worked, or is the brand's recent change in tone a sign that a different approach is required to attract a wider audience? Download now to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the UK, with respondents selected randomly from around the country.

Results Sneak Peek

10% of Millennial men report 
a preference for BrewDog.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

Company
About UsCareersPress RoomContact UsKnowledge Center
Subscribe to our newsletter

© 2022 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.