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Find Out Which Audiences Aren't Connecting With BrewDog's Brand
From humble origins in 2007, BrewDog is now one of the biggest names in craft beer, as famous for its headline grabbing marketing campaigns as it is for its beer.
While its controversy-courting campaigns haven't always paid off, the brand's punk image has given it ample room to push boundaries and get away with it. But has this tactic worked, or is the brand's recent change in tone a sign that a different approach is required to attract a wider audience? Download now to find out!
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the UK, with respondents selected randomly from around the country.
10% of Millennial men report a preference for BrewDog.