BRAND BITES SERIES

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Discover Which Audiences Are Buzzing for Bumble

Founded in 2014 by Whitney Wolfe Herd, Bumble's goal has always been to create a safer, more welcoming dating app. The platform allows users to match with potential romantic partners as well as platonic ones, and it's been praised for its wider range of gender identity options than its competitors.

In early 2021, Bumble was listed on the Nasdaq exchange and achieved an overall valuation of $13 billion. Having turned down a $450 million acquisition offer from the Match Group back in 2017, this feminist dating app has been growing ever since. But which audiences love Bumble the most? Download our brand bite to find out.

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Women are only 11.6% more aware of Bumble than men.

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