BRAND BITES SERIES

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Discover Which Audiences Have Connected With Freeletics

Founded in 2013 in Munich, Germany, Freeletics is an 
AI-powered, hyper-personalized digital fitness coaching app. With 54 million users across the globe, it’s Europe's biggest fitness app brand and, following explosive growth during the pandemic, has its sights set on the lucrative US market.

But, we wanted to find out just how much of an 
impact it had already made at home in Germany — 
and with which consumer types. Our Brand Bite takes 
a dive into brand awareness, consideration, and preference levels for this homegrown fitness startup.

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on Germany, with respondents selected randomly from around the country.

Results Sneak Peek

Only 11.7% of 18 - 25 year olds have an awareness of this brand.

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