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Discover Which Audiences Have Connected With Freeletics
Founded in 2013 in Munich, Germany, Freeletics is an
AI-powered, hyper-personalized digital fitness coaching app. With 54 million users across the globe, it’s Europe's biggest fitness app brand and, following explosive growth during the pandemic, has its sights set on the lucrative US market.
But, we wanted to find out just how much of an impact it had already made at home in Germany — and with which consumer types. Our Brand Bite takes a dive into brand awareness, consideration, and preference levels for this homegrown fitness startup.
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on Germany, with respondents selected randomly from around the country.
Only 11.7% of 18 - 25 year olds have an awareness of this brand.