BRAND BITES SERIES

Latana x Geico Logos

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Find Out How Geico 
Is Performing In 2022

The insurance industry faces huge disruption in the near future as new brands and tech startups offer solutions to consumer problems while leaving incumbent market leaders in the dust. Just as N26 and PayPal shook up 
the banking sector, the same is poised to happen in insurance.

While this hasn't yet come to pass, we were curious how insurance brands were currently faring. So, we decided to look into Geico's brand performance. Download our brand bite to find out how this auto insurance giant is faring with consumers in 2022.

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Only 17% of consumers associate Geico's brand with reliability.

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