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Find Out How Geico Is Performing In 2022
The insurance industry faces huge disruption in the near future as new brands and tech startups offer solutions to consumer problems while leaving incumbent market leaders in the dust. Just as N26 and PayPal shook up
the banking sector, the same is poised to happen in insurance.
While this hasn't yet come to pass, we were curious how insurance brands were currently faring. So, we decided to look into Geico's brand performance. Download our brand bite to find out how this auto insurance giant is faring with consumers in 2022.
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the US, with respondents selected randomly from around the country.
Only 17% of consumers associate Geico's brand with reliability.