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Discover Which Audiences Goop Is Connecting With
Founded by actress Gwyneth Paltrow in 2008, Goop is a wellness & lifestyle brand with a strong, dedicated following. In 2011, the brand launched its website and eCommerce shop, selling everything from psychic vampire repellant spray to quartz "yoni" eggs.
Despite its popularity, the brand has also attracted negative publicity by promoting unverified remedies and products. However, Goop has managed to remain quite successful over the past few years. Who is supporting Goop in 2022? Download our Brand Bite to see!
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the US, with respondents selected randomly from around the country.
16% of highly educated women 36-55 are aware of Goop.