BRAND BITES SERIES

Latana logo x goop logo

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Discover Which Audiences Goop Is Connecting With

Founded by actress Gwyneth Paltrow in 2008, Goop is a wellness & lifestyle brand with a strong, dedicated following. In 2011, the brand launched its website and eCommerce shop, selling everything from psychic vampire repellant spray to quartz "yoni" eggs.

Despite its popularity, the brand has also attracted negative publicity by promoting unverified remedies and products. However, Goop has managed to remain quite successful over the past few years. Who is supporting Goop in 2022? Download our Brand Bite to see!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

16% of highly educated women 36-55 are aware of Goop.

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